Agency Submission Mistakes to Avoid
Most submissions miss the mark before they reach the inbox. Here is what goes wrong and how to fix it.
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The portfolio email bomb
An email with a dozen attachments or a massive PDF reads as amateur. Agencies get a lot of these. If it isn't quick to load and easy to scan, it gets deleted.
Host your images on a clean, professional online portfolio site (e.g., Krop, Format) and send a single link. Make sure it loads instantly on mobile.
The glamour shot misstep
A portfolio isn't there to prove you can look pretty. It shows versatility, bone structure and a blank slate. Heavily retouched or over-styled images often hide what we need to see.
Include at least one clean headshot and one full-body shot with minimal makeup, hair pulled back, in simple black or white clothes. It shows your natural look.
The mass email
It's obvious when you've copy-pasted the same submission to twenty agencies. We want models who understand our agency's brand and roster. Do your homework and tailor a short cover note.
Address the submission to the specific agent or scouting director listed on their site. Mention one model on their roster whose career path inspires you. It shows you're serious.
The incomplete information blunder
If we have to chase you for basic stats (height, measurements, age), your submission is already on the back burner. Fill in every detail the agency asks for, and follow the instructions exactly.
Keep your current, accurate measurements (bust, waist, hips, height, shoe size, dress size) ready. Double-check your contact information before you hit send.
The follow-up
After you submit, wait. Agencies are busy. If they're interested, they will contact you. Several follow-up emails within a week or two will only get your submission moved to the 'do not contact' pile.
Unless the agency says otherwise, wait at least 3-4 weeks before sending a single, polite follow-up. Keep it short: 'Just checking in on my submission from [date].'
That's the inside look. Save this one for your next shoot.
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