Commercial vs. Editorial: Where Do You Truly Shine?
Feeling pulled in two directions by the modeling world? It's easy to get lost between the glossy pages of a magazine and the polished ads you see daily. Let's unmask the core differences and find your perfect fit.
Want to shoot at any of these with Dante's Models? Book a session or apply to be represented.
The Commercial Canvas: Approachability & Relatability
Commercial modeling is about selling a product or service. Brands want models who look like someone you could know – your neighbor, a friend. Think relatable smiles, clear skin, and healthy hair, designed to inspire trust and desire for a product.
Master genuine, natural expressions. Your eyes should 'sell' the product with sincerity.
The Editorial Stage: Artistry & Storytelling
Editorial work is about art, concept, and pushing creative boundaries. It’s less about selling a specific item directly and more about creating a mood, telling a story, or showcasing a designer's vision. Expect dramatic poses, intricate styling, and a focus on silhouette.
Study fashion magazines religiously. Practice extreme poses and conveying complex emotions without a single word.
Building Your Book: Strategic Shots
Don't mix apples and oranges in your main book. Create separate sections or even distinct portfolios if you’re pursuing both. Your commercial book should highlight versatility and relatable charm, while your editorial book demands high fashion drama and unique angles.
When in doubt, lead with your strongest work that aligns with the specific role you're auditioning for.
The Casting Room: Adapting Your Persona
Understand who you're meeting. A commercial client wants to see a spark of 'realness' and a friendly demeanor. An editorial team will be looking for a unique 'it' factor, an ability to embody a concept, and a strong, almost ethereal presence.
Research the brand or publication beforehand. Knowing their aesthetic will inform your outfit, makeup, and even your energy.
Finding Your Signature Look: Beyond the Brief
While you adapt for roles, never lose sight of your core appeal. Whether it's a unique facial feature, an unexpected quirk, or a certain energy, embrace it. This 'you-ness' is what ultimately makes you memorable, whether you're selling coffee or gracing a cover.
Ask your agents and trusted photographers what they see as your strongest and most unique qualities. Sometimes others see your magic before you do.
These five locations are the foundation of NYC editorial photography.
Master them and you have a portfolio that sells to any client in the city.