Social Media Tips for Creatives and Models
Nobody needs every waking moment of their creative life chopped up, formatted and fed to the algorithm. The creatives in NYC who stand out aren't dancing on TikTok all day. They protect their energy and build a brand people come to on purpose. Here are four ways to do less on social media.
Want to shoot at any of these with Dante's Models? Book a session or apply to be represented.
The High-Value Batch System
Stop creating content in real time. Block out one morning a month to shoot, write and schedule your whole social presence, then delete the apps from your phone for the next three weeks.
If a caption takes more than three minutes to write, scrap it. Authenticity is fast; overthinking is slow.
The 'One Platform' Manifesto
You do not need to be on TikTok, Instagram, Pinterest, Threads and LinkedIn. Pick the one platform where your ideal clients actually spend their money, and ignore the rest.
When you quit the platforms that don't serve you, write a pinned post directing people to your main channel.
The Behind-the-Scenes Vault
Stop staging fake scenes for content. Put a phone on a tripod in the corner of your real shoots, let it record for an hour, and use the raw, unedited clips to show how you actually work.
The mess is the message. People like seeing the cords, the half-eaten bagels and the real work.
The Radical Digital Sabbath
Turn your phone completely off from Friday night to Monday morning so your head can reset, without comparing your behind-the-scenes to everyone else's highlight reel.
Put an automated responder on your DMs that redirects urgent inquiries to your email portfolio.
That's the inside look. Save this one for your next shoot.
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