The summer outtakes client briefs will never approve
Client pitch decks demand effortless perfection, but the real story is often in the deleted folder. Here are summer outtakes that creative directors killed, and why they are the frames we like best.
Want to shoot at any of these with Dante's Models? Book a session or apply to be represented.
The Mid-Heatwave Laughter Burst
We were shooting heavy autumn outerwear in late July, and the model was visibly melting under three reflector boards. A stylist accidentally knocked over a box of iced coffee, and the absurdity broke every stern editorial pose into uncontrolled laughter.
Keep firing three seconds after the director calls 'cut'. That is when the protective mask drops.
The Barefoot Sidewalk Sprint
The brand brief called for an effortless glide across sun-baked stone in four-inch heels. The frame we liked most was the ten-second walk back to base camp, with the model carrying her stilettos by the ankle straps and blackened soles.
Shoot low when talent moves between marks. Ground-level exhaustion looks honest.
The Clothespin Constellation
A sample-size dress three numbers too big was cinched with twenty metallic binder clips along the spine. When a gust of wind off the East River whipped the silk forward, it exposed everything holding the look together.
Never auto-delete back-angle mistakes. Wardrobe stylists like to see their quick fixes.
The Popsicle Meltdown
The creative direction asked for a clean, vintage summer look with a bright cherry ice pop. Within forty seconds in the midday heat, sticky red syrup ran down the model's forearm, stained a white sleeve and ruined the commercial pitch.
A high shutter speed turns spilled liquid into crisp droplets with strong contrast.
That's the inside look. Save this one for your next shoot.
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Fashion and editorial photography for brands, designers, and models in NYC.
NYC Fashion & Editorial Photographer